Skip links

Have a project in mind?
Let’s talk.

    Let's connect on LinkedIn
    scroll
    BARRI.CC

    Exxelia Website Redesign​

    Data-Driven Website Redesign

    See All Projects

    Led the comprehensive audit, redesign strategy, and technical enhancement of the Exxelia website (built on Symfony), collaborating with agencies, managing the project, and leveraging data analytics for improved performance and user experience aligned with GTM strategies.

    Hotjar | Semrush | Ahrefs | Similarweb | Screaming Frog | Google Analytics | Google Search Console | Python (Pandas, Selenium, BeautifulSoup, Scrapy) | Cloudflare | Algolia | Notion | Retool | Make | Plausible. 

    Transformed an underperforming website by systematically identifying and addressing critical weaknesses in user experience, SEO performance, and technical infrastructure. This data-driven approach resulted in a more efficient, user-friendly, and secure platform, significantly reducing friction for users and the sales team.

    #AI & DATA FOR GROWTH MARKETING

    .

    #AI & DATA FOR GROWTH MARKETING

    .

    #AI & DATA FOR GROWTH MARKETING

    .

    #AI & DATA FOR GROWTH MARKETING

    .

    #AI & DATA FOR GROWTH MARKETING

    .

    #AI & DATA FOR GROWTH MARKETING

    .

    ✦ My Process

    In-depth Audit

    I begin with a data-driven audit to understand your business, systems, and goals.

    Strategy and Planning

    I craft a tailored plan focused on impactful, goal-aligned solutions.

    Integration

    I implement and integrate the solution seamlessly into your workflows.

    Key Features

    Conducted in-depth audits (Technical, UX/UI, SEO, Conversion Rate, Stack) to identify strengths and weaknesses.

    Defined an optimized URL hierarchy and website structure, leveraging AI insights for enhanced SEO performance.

    Implemented data-driven UX enhancements using Hotjar (heatmaps, session recordings) to pinpoint improvements and boost conversions.

    Managed development agency collaboration, ensuring the technical stack (Symfony) supported GTM strategies and project goals were met.

    Deployed Cloudflare, drastically reducing spam form submissions by 97% and enhancing site security.

    Integrated Algolia AI search engine for faster, more relevant product discovery across the site.

    Project Metrics

    4x

    Average Traffic Growth

    +120%

    Faster website

    2x

    SQL & MQL Growth

    -97%

    Sapm FROM SUBMISSIONS

    Related Projects

    Automated Business vCard QR Codes

    Secure AI Chat (RAG)

    Custom Notion e-CRM

    Part Number Data Science

    Exxelia Custom Product Configurator

    Exxelia Website Redesign​

    SEA Campaign Management

    AI Automation

    SEO Enhancement

    Previous SEA Campaign Management Next Exxelia Custom Product Configurator
    Free Consultation!

    Every digital success starts with a strategy.
    Let's talk about yours.