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    BARRI.CC

    Custom Product Configurator

    Driving Differentiation, Enhancing User Experience, and Streamlining Sales for Custom Solutions

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    Developed and launched an innovative online product configurator to address a key market gap, providing users with an intuitive way to define custom product specifications, thereby enhancing user experience, significantly improving lead quality for the sales team, and supporting Exxelia's core business where 70% of revenue derives from custom products.

    Retool | JavaScript | Python (via API or scripting) | SQL | JSON | REST & GraphQL APIs | Custom Components (React-based)

     

    Addressed the lack of digital differentiation against direct competitors by introducing a powerful self-serve tool. Transformed the complex process of specifying custom products by providing clarity on configurable options, reducing user friction and decision-making time. This, in turn, streamlined the internal sales process, enabling Business Development Managers and Sales teams to receive highly qualified, detailed leads, thereby reducing the need for extensive preliminary questioning and accelerating the sales cycle for crucial custom product inquiries.

    #AI & DATA FOR GROWTH MARKETING

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    #AI & DATA FOR GROWTH MARKETING

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    #AI & DATA FOR GROWTH MARKETING

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    #AI & DATA FOR GROWTH MARKETING

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    #AI & DATA FOR GROWTH MARKETING

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    #AI & DATA FOR GROWTH MARKETING

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    ✦ My Process

    In-depth Audit

    I begin with a data-driven audit to understand your business, systems, and goals.

    Strategy and Planning

    I craft a tailored plan focused on impactful, goal-aligned solutions.

    Integration

    I implement and integrate the solution seamlessly into your workflows.

    Key Features

    Designed for ease of use, allowing technical and non-technical users to navigate complex product options effortlessly.

    Users see instant updates and validation as they select different parameters and features for their custom product.

    Assists users in understanding available options and constraints, ensuring viable configurations are created.

    Generates a comprehensive summary of the user's selected configuration, which can be submitted directly to sales.

    Provides an interactive and "gamified" experience, increasing time spent on page and improving user satisfaction.

    Delivers pre-qualified leads with precise technical requirements, significantly reducing manual data gathering for sales and BDM teams.

    Specifically designed to cater to the 70% of Exxelia's revenue generated from custom products, making it a highly relevant and impactful tool.

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