SEA Campaign Management

Exxelia SEA Lead Generation

Directed and optimized over 30 conversion-focused Google Ads campaigns across North America, Europe, and Asia for diverse product lines, managing a €94.7k budget over four years to generate a €7M sales pipeline and €3M in bookings by targeting and converting highly specialized B2B audiences.

Successfully navigated the complexity of targeting and converting niche B2B audiences (engineers, project managers, buyers in aerospace, defense, aviation, medical). Overcame significant tracking challenges, especially during a website redesign, by refining data collection to feed Google's algorithms effectively. This iterative improvement, supported by expert consultation and freelance expertise, ensured high-quality traffic and maximized conversion rates despite a low lead processing rate internally.

#AI & DATA FOR GROWTH MARKETING

✦ My Process

In-depth Audit

I begin with a data-driven audit to understand your business, systems, and goals.

Strategy and Planning

I craft a tailored plan focused on impactful, goal-aligned solutions.

Integration

I implement and integrate the solution seamlessly into your workflows.

Key Features

Managed and optimized 30+ Google Ads campaigns tailored to specific product lines and geographical markets (North America, Europe, Asia).

Achieved significant reach and engagement with 222k clicks and 40M impressions since July 2021.

Successfully generated 8K+ conversions, building a substantial sales pipeline.

Strategically managed a €94.7k budget over four years, demonstrating strong ROI.

Underwent specialized Google Ads training with an ex-Google expert (Matthieu Tran-Van) to master advanced campaign management techniques and cost minimization strategies.

Collaborated with freelance experts on two occasions to enhance website tracking capabilities, particularly during critical periods like the website redesign.

Focused on attracting and converting highly specific and challenging B2B personas in industries like aerospace (NASA, ESA,..), defense (Lockheed Martin, MBDA,..), aviation (Safran,..), and medical.

Project Metrics

€7M+

Sales Pipeline Generated

€3M+

Actual Bookings Secured

~ €31

Return on Ad Spend (Pipeline/Budget)

8K+

Total Conversions Recorded

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