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    BARRI.CC

    Exxelia AI Automation

    AI Strategic Process Optimisation and Performance Enhancement

    See All Projects

     Orchestrated and implemented a series of AI-driven automations across strategic levers at Exxelia, including CRM enhancements with lead scoring via Llama 3.1, Google Ads optimisation, and automated SEO processes, significantly boosting efficiency and market competitiveness.

    Make (Integromat) | N8n | Zapier | Llama 3.1 70b (via Groq) | PromptLayer | Google Ads (App Script) | Clearbit | Python | JavaScript | Retool | Google Sheets (implied for Google Ads and SEO tracking)

    Addressed critical inefficiencies in lead management, advertising budget allocation, and SEO content generation by implementing intelligent automation. This transformed manual and time-consuming processes into streamlined, data-enriched workflows, enabling sales teams to focus on high-value leads and significantly improving digital marketing ROI and search engine visibility against larger competitors.

    #AI & DATA FOR GROWTH MARKETING

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    #AI & DATA FOR GROWTH MARKETING

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    #AI & DATA FOR GROWTH MARKETING

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    #AI & DATA FOR GROWTH MARKETING

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    #AI & DATA FOR GROWTH MARKETING

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    #AI & DATA FOR GROWTH MARKETING

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    ✦ My Process

    In-depth Audit

    I begin with a data-driven audit to understand your business, systems, and goals.

    Strategy and Planning

    I craft a tailored plan focused on impactful, goal-aligned solutions.

    Integration

    I implement and integrate the solution seamlessly into your workflows.

    Key Features

    Developed an automated CRM lead scoring and routing system using Llama 3.1 on Groq, analyzing inquiry context to dispatch leads to the appropriate teams with Clearbit data enrichment.

    Implemented intelligent Google Ads budget tracking automations per campaign and country using App Script, ensuring optimal spend and improved conversion monitoring.

    Created automated SEO enhancements by generating Schema markup code for each new article, boosting organic search performance.

    Engineered various data processing and internal tool automations using Python and JavaScript on the Retool low-code platform, including automated ETL processes.

    Orchestrated complex workflows efficiently using Make, chosen for its cost-effectiveness compared to Zapier and N8n.

    Enabled significant competitive gains in SEO, surpassing industry giants like Vishay and DigiKey on specific keywords post-website redesign, fueled by automation.

    Provided sales teams with timely alerts and enriched data, empowering them to convert leads more effectively.

    Project Metrics

    2x

    Improved SQL

    +50%

    Enhanced Google Ads ROAS

    7x

    SEO Ranking Improvement

    -70%

    Reduction in Manual Processing Time

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    Previous SEO Enhancement Next SEA Campaign Management
    Free Consultation!

    Every digital success starts with a strategy.
    Let's talk about yours.